Graham and Roca, together for an exceptional training program

At Graham, we are proud of the Promise we make to everyone, you get the product you are after, you get sorted fast, you always get your money’s worth and you talk to people in the know. And it is to follow the spirit of this last promise that we partnered with Roca to do our very first Bronze, Silver and Gold training scheme.


This training scheme has been specifically created by Roca for our 37 showroom consultants across the country. And we are happy to announce that Peter Dilnot from Graham Canterbury showroom has achieved outstanding results for this first Bronze, Silver and Gold training scheme.

But what exactly do these Bronze, Silver and Gold stand for you may wonder?

The Bronze course is a 3-hour interactive classroom training day to get a deeper understanding of the Roca products.

The Silver course is an assortment of E-Learning modules that can be easily accessed to further the knowledge of the showroom consultants.

And last but not least, the Gold course is only available after completing both the Bronze and Silver courses. It is a three factory trips to Barcelona ending with one final training task.

In the end of this 18 month-training, Peter Dilnot demonstrated his excellent product knowledge and confidence. This allowed him to be the grand winner of this training scheme!

We owe this first class scheme to its creator and organiser, Daniel Hopwood. As Roca’s National Training Manager, he crafted this scheme especially so that it can fit our Graham showroom consultants and improve their Roca knowledge and confidence.



Derek was kind enough to comment as follow. “This training programme with Graham has been a huge success. The three modules provided an in-depth and extensive overview of Roca products that were aimed at improving the showroom consultants’ knowledge and confidence. Following each module, the candidates were scored out of 10 by someone from the Graham team and someone from Roca. These scores were totalled at the end of the course and Peter was a clear winner. We are delighted for him and impressed with how well all the participants have done.

Derek Charge, Graham Showroom Manager is also very satisfied of this training program and quotes. “I am very pleased to have had the opportunity for all Graham Showroom Consultants to complete this comprehensive training schedule. It covered everything from the basics to technical details. The training also covered understanding customers’ needs! At Graham we are proud to offer expert knowledge and pride ourselves with being able to advise customers on the sometimes complex decisions needed when designing Bathrooms. We are also proud of being the ‘Home of the Brands’ meaning all training and development is essential to stay fully updated. Thank you to the Roca team for continued support with making sure Graham Showrooms are the place to go to find your perfect bathroom.

We at Graham really appreciated what the scheme brought us. And for this reason we’d like to let you know that Roca will continue its Bronze, Silver and Gold modules. If you are interested in arranging training, please contact Derek Hopwood on or telephone 01530 830080.

And don’t hesitate to visit one of our Showrooms or contact us directly for an appointment.